Here’s a recap of everything announced at the Apple Event.

Introducing the new iMac, iPad Pro, iPhone 12 in purple, AirTag, and Apple TV 4K.

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Spring loaded.

Introducing the new iMac,
iPad Pro, iPhone 12 in purple,
AirTag, and Apple TV 4K.

iMac

All-new inside and out. Impossibly thin. 24‑inch 4.5K Retina display. The best speakers, mics, and camera in a Mac. Supercharged by the M1 chip.

Learn more

iPad Pro

M1 chip. 12.9-inch Liquid Retina XDR display. 5G capabilities. New Ultra Wide front-facing camera with Center Stage.

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iPhone 12

Fastest chip in a smartphone. 5G. A brighter, more colorful OLED display. Ceramic Shield with 4x better drop performance.* Now. In. Purple.

Learn more

AirTag

Attach one to your keys, slip another in your backpack. Just like that, they're on your radar in the Find My app.

Learn more

A12 Bionic chip. All-new Siri Remote. 4K High Frame Rate HDR.** And experience your favorite Apple services on the big screen.

Learn more

Spring loaded. Introducing the new iMac, iPad Pro, iPhone 12 in purple, AirTag, and Apple TV 4K. iMac All-new inside and out. Impossibly thin. 24‑inch 4.5K Retina display. The best speakers, mics, and camera in a Mac. Supercharged by the M1 chip. Learn more iPad Pro M1 chip. 12.9-inch Liquid Retina XDR display. 5G capabilities. New Ultra Wide front-facing camera with Center Stage. Learn more iPhone 12 Fastest chip in a smartphone. 5G. A brighter, more colorful OLED display. Ceramic Shield with 4x better drop performance.* Now. In. Purple. Learn more AirTag Attach one to your keys, slip another in your backpack. Just like that, they're on your radar in the Find My app. Learn more A12 Bionic chip. All-new Siri Remote. 4K High Frame Rate HDR.** And experience your favorite Apple services on the big screen. Learn more

Shop Online    |    Find a Store    |    1-800-MY-APPLE    |    Get the Apple Store App * Claim based on iPhone 12 Ceramic Shield front compared with previous-generation iPhone. ** High Frame Rate HDR content is currently limited. Additional content available soon. TM and © 2021 Apple Inc. One Apple Park Way, MS 96-DM, Cupertino, CA 95014. All Rights Reserved   |   Privacy Policy   |   My Apple ID If you prefer not to receive commercial email from Apple, or if you've changed your email address, please click here.