The purple iPhone 12. Pre-order now.
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Get the fastest chip in a smartphone. 5G speed.1 A brighter, more colorful OLED display. And Ceramic Shield with 4x better drop performance.2
All. In. Purple.
Get $90–$515 toward a new iPhone when you trade in an iPhone 7 or newer.3
The latest carrier deals.
Directly from Apple.
Save up to $700
Save up to $320
Save up to $440
Our Specialists can help you shop — online or in store.
And pay over time, interest-free when you choose Apple Card Monthly Installments.
Whether you're shopping online or at an Apple Store, we're here to help. Help finding the right iPhone. Transferring your data. Even connecting you to your carrier of choice.
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1. Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds vary by site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/iphone/cellular. 2. Claim based on iPhone 12 Ceramic Shield front compared with previous-generation iPhone. 3. Trade In: Trade-in values vary, and can be based on the condition, year, and configuration of your eligible trade-in device, and may also vary between online and in-store trade-in. Trade-in value may be applied toward new purchase. Sales tax may be assessed on full value of new purchase. You must be at least 18 years old. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple's trade-in partners may apply. For more information, see apple.com/shop/trade-in. 4. AT&T Special Trade-In Offer: Monthly Price reflects net monthly payment, after application of AT&T trade-in credit up to $800 applied over 30 months after trade-in of eligible smartphone with min. $95 trade-in value. Requires upgrade of an existing line (or activation of a new line in stores) and purchase of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max on qualifying 30 month 0% APR installment plan, subject to carrier credit qualification. If buying on the AT&T Installment Plan with Next Up, customer is responsible and will not receive any credits for an additional $5/mo. for the Next Up upgrade feature. $0 down for well-qualified customers only, or down payment may be required and depends on a variety of factors. Tax on full retail price due at sale. Requires activation on eligible unlimited plan (visit att.com/plans/wireless for details). If you cancel wireless, credits will stop and you will owe the remaining device balance. Activation/Upgrade Fee: $30. Must trade in eligible smartphone in good condition at a participating AT&T location within 30 days from activation of new phone. Trade-in device may not be on existing installment plan. See att.com/tradein for terms and to check if your device is eligible. Bill credits are applied as a monthly credit over the 30-month installment plan. Credits start w/in 3 bills. Will receive catch-up credits once credits start. Wireless line must be on an installment agreement, active & in good standing for 30 days to qualify. Installment agreement starts when device is shipped. To get all credits, device must remain on agreement for entire term and you must keep eligible service on device for entire installment term. Limits: One trade-in per qual. purchase and one credit per line. May not be combinable w/other offers, discounts or credits. Purchase, financing, other limits & restrictions apply. T-Mobile Special Trade-in Offer: T-Mobile trade-in credit in the form of a rebate with virtual prepaid card when you trade-in a qualifying device. Limited-time offer; subject to change. Requires activation on any T-Mobile data plan and submission of a promo code at promotions.t-mobile.com $150 rebate via virtual prepaid Mastercard® Card, which you can use online or in-store via accepted mobile payment apps; no cash access & expires in 6 months from issuance. Card is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions stated in the Cardholder Agreement. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts (e.g., Carrier Freedom). Sales tax may be assessed on full value of new iPhone. Requires trade-in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In‑store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, T-Mobile, and Apple's trade-in partners may apply. Sprint Special Trade-in Offer: Sprint trade-in credit in the form of a rebate with virtual prepaid card when you trade-in a qualifying device. Limited-time offer; subject to change. Requires activation on any Sprint data plan and submission of a promo code at promotions.t-mobile.com required. $150 rebate via virtual prepaid Mastercard® . Prepaid Card/Virtual Account is issued by MetaBank®, Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark and the circles design is a trademark of Mastercard International Incorporated. No cash access or recurring payments. Card can be used where Debit Mastercard is accepted. Virtual Account can be used online where Debit Mastercard is accepted. Unused funds will forfeit after the valid thru date. Terms and conditions apply. Lines must be active and in good standing when card is issued. Allow up to 2 weeks after fulfillment of offer requirements. Max 4 per account offer/discounted devices/account. May not be combined with some offers or discounts. Sales tax may be assessed on full value of new iPhone. Requires trade-in of an iPhone 8 or newer in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In‑store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Sprint, and Apple's trade-in partners may apply. Verizon Special Trade-in Offer: Monthly price reflects net monthly payment, after Apple instant trade-in credit at checkout, and Verizon monthly bill credits applied over 24 months. Customer must remain in the Verizon Device Payment Program for 24 months to receive the full benefit of the Verizon bill credits. Bill credits may take 1-2 bill cycles to appear. If it takes two cycles for bill credits to appear, you'll see the credit for the first cycle on your second bill in addition to that month's credit. Requires purchase and activation of a new iPhone 12 mini, iPhone 12, iPhone 12 Pro, or iPhone 12 Pro Max with the Verizon Device Payment Program at 0% APR for 24 months, subject to carrier credit qualification, and iPhone availability and limits. Taxes and shipping not included in monthly price. Sales tax may be assessed on full value of new iPhone. Requires trade-in of eligible device in good condition. Must be at least 18 to trade in. Apple or its trade-in partners reserve the right to refuse or limit any trade-in transaction for any reason. In-store trade in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Verizon, and Apple's trade-in partners may apply. 5. Apple Card Monthly Installments is available for certain Apple products and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile. Variable APRs for Apple Card other than Apple Card Monthly Installments range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. Taxes and shipping are not included in Apple Card Monthly Installments and are subject to your standard purchase APR. See the Apple Card Customer Agreement for more information. To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS 12.4 or later or iPadOS. To manage Apple Card Monthly Installments, you need an iPhone with iOS 13.2 or later or an iPad with iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by going to Settings > General > Software Update. Tap Download and Install. Available for qualifying applicants in the United States. Issued by Goldman Sachs Bank USA, Salt Lake City Branch.
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